Our purpose

The first Indian nutraceutical brand engineered, from day one, for the world.

We started RX with a simple conviction: India can make supplements as good as any in the world — and the honesty, science, and standards to prove it have been the missing piece, not the manufacturing.

Why we started RX
We wear branded. We drive branded. Then we swallow a mystery pill every morning. That never made sense to me.

RX began with a simple frustration: the supplement aisle asks you to trust some of the least transparent products you will ever buy. Commodity actives, synthetic forms, vague promises — sold at a premium and backed by remarkably little.

We knew India could do better, because India already makes world-class nutraceuticals for the rest of the world. What was missing was never the capability — it was the honesty, the science, and the standards. So we set out to build the brand we actually wanted to buy: premium branded actives, a delivery system engineered for real absorption, a clinical trial to prove it works, and nothing to hide. Made in India, for the world.

Anshuman Rawat & Priyanka Rawat · Founders, RX Superceuticals

The founders

A business and brand team.

RX pairs an operator's discipline with a brand-builder's instinct — the two things a premium health company most needs to get right.

ARAnshuman Rawat, Co-founder of RX SuperCeuticals

Anshuman Rawat

Co-founder · Business & Strategy

A first-generation entrepreneur who has founded and scaled ventures across e-commerce, education and technology, with businesses and banking spanning four countries. UK-educated — including Oxford University and City University, London — and a former British-bank professional, he is a Mentor of Change with NITI Aayog's Atal Innovation Mission and a SEBI-registered investment professional. His ventures align with the Government of India's Make in India and Startup India initiatives.

PRPriyanka Rawat, Co-founder of RX SuperCeuticals

Priyanka Rawat

Co-founder · Brand & Marketing

A marketing and brand-development leader with a career in the marketing and advertising industry at Vice-President level, skilled in brand strategy, market research and strategic planning. She is also the founder of the education venture Learn Beyond Books. At RX she leads brand and marketing — turning rigorous science into a premium brand people can trust.

The science

Keeping actives active — all the way to where they are absorbed.

A supplement is only as good as what your body can actually use. Many valuable compounds are degraded by stomach acid long before they reach the small intestine, where absorption happens.

Our answer is a proprietary, patent-pending delivery system engineered to shield sensitive actives through the acidic environment of the stomach and release them — intact — where the body is ready to take them up. It pairs liposomal and encapsulation technology with a pH-responsive release designed for targeted, small-intestinal delivery.

Most delivery systems protect the capsule. Ours is designed to protect the activity of the molecule — the difference between a claim on a label and a benefit in the body.

RX-DEL · Delivery, by design
  • Gastric phaseProtects at low pH
  • Intestinal phaseTargeted release
  • Core technologyLiposomal & encapsulated
  • ObjectiveMaximised bioavailability
  • StatusPatent-pending

Validated in vitro across simulated gastric & intestinal conditions.

Composition

Every ingredient chosen for evidence and absorption.

We formulate with named, branded, clinically-studied actives in their most bioavailable forms, held to a gold standard of quality — and we publish what goes in. No proprietary-blend hiding, no under-dosed “fairy dust,” no fillers that earn their place only on a label.

Bioavailable forms

The right chemistry

Chelated minerals (bisglycinate) for gentleness and uptake, active methylfolate rather than folic acid, methylcobalamin B12, and vegan vitamin D3 from lichen — the forms the body uses most readily.

Branded actives

Names you can verify

Setria® glutathione, KSM-66® ashwagandha, AstaReal® astaxanthin, Lutemax® lutein and other studied, traceable ingredients — chosen because the evidence sits behind the specific ingredient, not a generic claim.

Clean by design

100% vegan & transparent

Plant-based capsules, no titanium dioxide, no artificial colours, and a formulation reviewed against current regulatory guidance in every market — clean not as a slogan, but as a specification.

RX-REG · The discipline of “no”

Good formulation is as much about what you exclude as what you include. Our compliance review removed or restricted every ingredient that did not meet current regulatory and safety standards for a given market — before a single batch was costed.

  • StandardFSSAI-aligned
  • DosingRegion-specific
  • ManufacturingGMP-certified
  • ClaimsEvidence-led
Compliance & quality

Compliance is not a constraint. It is the product.

In a category crowded with over-claiming, restraint is a differentiator. We hold our formulations, dosages, and claims to current regulatory standards in each market we enter — and we would rather under-claim and be trusted than over-claim and be challenged.

Every RX product is manufactured at GMP-certified facilities held to pharmaceutical-standard quality controls, with dosages tuned to the requirements of each market rather than a one-size-fits-all recipe. It is the difference between a brand built to move fast and a brand built to last.

Formulated with expert guidance

Shaped by clinicians, not just marketers.

Our formulations are developed with input from qualified medical and nutritional-science advisors across India, the UK and the US — because a premium health product should be shaped by people who understand the science and are answerable to it.

Medical & clinical

Qualified physicians and clinical-research advisors who pressure-test every formulation for safety, dosing and evidence.

Nutritional science

Formulation and nutritional-science specialists who select actives for bioavailability and real-world efficacy.

Global standards

Advisors spanning India, the UK and the US who keep our claims and quality aligned to every market we enter.

Our advisory panel is kept deliberately confidential to protect our formulation edge — their expertise shapes the product; their identities stay in-house.

Durable by design

Four layers of defensibility, not one.

Trademark

RX Superceuticals® is a registered trademark, with further marks in application — a protected brand as the foundation of long-term equity.

Trade secret

Our precise formulations are held as confidential trade secrets — never disclosed, never on a public label in full.

Patent-pending delivery

Owned intellectual property in how we deliver actives — protection for the method, not a rented platform.

Clinical evidence

A finished-product trial that turns marketing into proof — an asset no competitor can copy.

See it in the range